As our young entrepreneurs are developing their business ideas, drafting their pitches, and making products, they also have to know how to reach potential customers.

Rachel Kerns, Director of Marketing and Public Relations for McDonough Telephone Cooperative - MTC, gave us a presentation on the basics of marketing. It goes beyond just making a post or creating an advertisement - a good marketing strategy informs, answers questions, and reaches a target audience.

Marketing supports the WHY behind WHAT we’re doing. Thanks to Rachel for sharing your knowledge and expertise with us!